- 10 working years, marketing expertise, 6+ years marketing experience in Fortune 500 company, familiar with ATL & Lacoste Polo Shirts activities- Can develop marketing strategy & plan based on product positioning, market situation & budget- Excellent communication skills, can lead internal & external team efficiently & effectively- Strong project management skills, have initiated and implemented several large-scale marketing projects successfully- Fluent English, professional at Microsoft Office
- Develop year target of member Cheap Lacoste Polo Shirts, member retention and corresponding action plan based on member marketing budget- Develop and implement member activities, 2-3 times a month, e.g. Diaoyutai State Guesthouse China Accounting Forum, New Member Celebration Ceremony, Lacoste ShirtsWelcome Reception, professional seminars, outings and gatherings- CRM: Research the member demands, establish and maintain the relations with members and approved employers, update the member database and the cooperate website- Take care of press editing and media release, manage media relations
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